Digital Strangelove

Posted in Advertising, Brand, Culture, Digital, Marketing on 28/10/2009 by nicka77

Great presentation attached below – from a chap called David Gillespie – entitled Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet).

Some lovely, insightful thinking on Intention Planning, the nature of societal change, and the shift within advertising and marketing from a controlled silo-specific ‘all-for-one’ mentality, to a truly open-source ‘one-for-all’ philosophy that is based on the core principles of “data + meaning”.

Latest social networking stats

Posted in Culture, Digital, Social Media on 27/10/2009 by nicka77

Quick snapshot of current trends based on daily reach percentage – twitter is about to overtake myspace for the first time, while Facebook has passed YouTube and continues its inexorable march towards world domination…..

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Knowledge in the digital age

Posted in Culture, Digital, Innovation, Technology on 27/10/2009 by nicka77

We all know, as Thomas Friedman so rightly put it, that the world is getting flatter. As technology develops, and knowledge/skills become readily available from Bangalore to Burnley to Baha, the traditional models of corporate control and nepotistic elitism are becoming utterly obsolete.

Now there is a new and, frankly, fantastic service that utilises the flattening power of the internet to give people an even greater opportunity to learn, develop and improve than ever before. The might of iTunes & YouTube have created, in tendem with some of the best Universities around the world, a couple of platforms through which anyone and everyone can access the thoughts of the greatest minds on the planet.

Apple have brought us iTunes U, and Google have created YouTube EDU.

These two sites have reams and reams of lectures that are available free, as podcasts or streamed videos, on any subject from nano-technology to string theory to Darwinism to China’s role in a globalised economy. There are thousands upon thousands of talks and debates from Universities such as Harvard, MIT, Oxford, Cambridge, LSE and many, many more.

The availability of this level of specialised knowledge, which has up to now only been available to the privileged elite, is a new dawn in the life of the internet from a ‘knowledge flattening’ perspective. Of course it is not a tangible revolution in how the internet is used (as consumer-generated content was, and location-based GPS-enabled intelligent content will be), but it is a demonstration of how the bigger internet brands are utilising their platforms for the greater good.

Check them out – absolutely brilliant.

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Good Morning

Posted in Digital, Social Media, Technology on 20/10/2009 by nicka77

This is a very cool data visualisation of twitter – a romp around the globe showing everyone who included the words “Good Morning” in their tweet, with the blocks colour coded depending on the time of day those tweets were sent.

Check out more on blprnt.blg – http://ow.ly/vk9S

Multi-touch desktop interface… Con10uum

Posted in Digital, Innovation on 14/10/2009 by nicka77

Really great little bit of technology here from 10/gui, taking the single cursor mouse out of the mix and replacing our desktop experience with an intuitive, natural experience. Can’t wait for this kind of thing to become a reality… surely it can’t be more than a year in today’s environment?

The pace of change is frightening

Posted in Culture, Digital, Economics, The Truth Is Out There on 08/10/2009 by nicka77

Fantastic little video here from The Economist that highlights just how quickly society is changing around us… check it out.

AKQA – Fiat eco:Drive

Posted in Brand, Digital, Innovation, Marketing, Social Media, Technology on 26/06/2009 by nicka77

AKQA have just scooped one of the Cannes Cyber Grand Prix for 2009 with a wonderful idea for Fiat, entitled eco:Drive.

This idea demonstrates how new technologies can genuinely help each of us change our daily habits in small ways to aid the negative impact on climate change we all make.

By analysing your personal driving routine, and then plugging the data from a USB stick into the eco:Drive programme on your PC, you can get a realtime picture of the ways in which you can adapt your driving style to cut carbon emissions and save yourself some cash.

This idea illustrates perfectly that the best marketing concepts are about offering consumers tangible value through informational and engaging concepts, and then linking to a social community.

Brilliant.

Wimbledon 09 – history beckons

Posted in Inspirational People, Sport on 26/06/2009 by nicka77

With Nadal out due to his dodgy knees, and Murray cruising through the first two rounds, it looks as though we may have a historic Wimbledon final to savour.

If the QF’s & SF’s go to form, it will be Federer v Murray, the final that every Brit is hoping for.

Can Murray become the first male Briton to win Wimbledon since Fred Perry in 1936? He has the talent and, now, the maturity and physical presence to make the final an epic encounter.

But Federer is on track to become the most successful player of all time… after his historic Roland Garros victory, he now stands on the threshold of true greatness, of tennis immortality…. hoping that his 6th Wimbledon title will be his 15th Grand Slam, taking him beyond the all time record set by Pete Sampras.

The Fed is a legend in his own lifetime, conquering everyone who crossed his path with grace, style, finesse and power…. until Rafa came along, that is.

However, the problem with Rafael Nadal (as with Ronaldo, the Brazilian) is that his body is simply too powerful for his knees…. it may be that his style of play has already worn the joints beyond their peak, and that Rafa will never again reach the heights that have seen him challenge Federer’s hegemony (Nadal has won 6 Grand Slams at the age of 23, beating Federer 13 times in the 20 games they have played against each other). I certainly hope he can come back, but then I always hoped Ronaldo would be able to re-produce the magic of his days at Barcelona… depressingly, it never happened.

But back to this year’s Championship…. Murray is not in the same league as Federer or Nadal yet… he can’t be considered in their class because he has yet to win a major… but he is the first male Brit in over 60 years to have a genuine chance of reaching the final and actually winning it (Henman definitely doesn’t count).

On the day, if Murray can channel the pressure from the crowd positively, if he can play his peak game, and if Federer lets the pressure of winning No.15 get to him, it could be a famous day in the history of British tennis.

I am definitely jumping the gun here, and there are numerous others who could make the final – Leyton Hewitt, Andy Roddick and Davydenko are all in Murray’s half of the draw, so the route to the final will be anything but easy. Additionally, there is the always dangerous Djokovic who looks like he may be regaining some of his old form.

But I can dream…. a Federer v Murray final would be absolutely phenomenal… and whoever won, we would be witnessing history being written before our eyes.

Michael Jackson RIP

Posted in Inspirational People, Music on 26/06/2009 by nicka77

May the great man rest in peace, leaving behind the demons that have plagued him in the last years of his life.

A genius, no doubt, who created some of the most awe-inspiring music, and dance moves, of the last Century, his legacy was tarnished by his inability to deal with the fame and adoration that was bestowed upon him.

In death, let us remember MJ as he should be remembered, as The King Of Pop, a man who brought joy to millions.

Get your nacho hat here for $99.99

Posted in #worldview, Comic, Food, Innovation on 22/06/2009 by nicka77

Latest #worldview fashion accessory is the Nacho hat – great for parties, movies, or just chilling at home. Wonderful invention.

Even Homer has one – so it must be cool….