AKQA – Fiat eco:Drive

AKQA have just scooped one of the Cannes Cyber Grand Prix for 2009 with a wonderful idea for Fiat, entitled eco:Drive.

This idea demonstrates how new technologies can genuinely help each of us change our daily habits in small ways to aid the negative impact on climate change we all make.

By analysing your personal driving routine, and then plugging the data from a USB stick into the eco:Drive programme on your PC, you can get a realtime picture of the ways in which you can adapt your driving style to cut carbon emissions and save yourself some cash.

This idea illustrates perfectly that the best marketing concepts are about offering consumers tangible value through informational and engaging concepts, and then linking to a social community.

Brilliant.

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