Archive for the Digital Category

Jaguar F-TYPE – the ‘Desire’ Project

Posted in #worldview, Advertising, Brand, Culture, Digital, Marketing, Social Media, Travel, Uncategorized on 06/03/2013 by nicka77

I’ve been fortunate enough to be working on a cool project over the last 9 months for Jaguar, to launch their new F-TYPE. The spiritual successor to the E-TYPE no less, the iconic car of the 60’s driven by luminaries such as Steve McQueen, George Best, Frank Sinatra and more.

With any luck, this car will become a new icon. One that puts Jaguar back on the map and recaptures some of the intangible spirit and kudos that made it so cool back in the 50’s and 60’s.

Here is a trailer for the forthcoming 13″ film which will launch in April 2013. Created by The Brooklyn Brothers in collaboration with Ridley Scott Associates, and starring Damian Lewis, Jordi Molla and Shannyn Sossamon. And the soundtrack is a song penned by Lana Del Rey specifically for the F-TYPE: ‘Burning Desire’.

I’ve also attached a few shots from the set. We went out to the Atacama Desert in Chile, one of the driest places on the planet where (in certain parts) it hasn’t rained for 115 years. An amazing experience. Managed to bookend it with an event in LA prior to the shoot, to announce the film to the worlds media, and then a few days in Buenos Aires after we’d wrapped (one of my all time favourite cities – a great place).

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Range Rover Evoque – The Pulse of the City

Posted in Brand, Culture, Digital, Innovation, Inspirational People, Marketing, Social Media, Technology, Travel on 15/11/2010 by nicka77

Currently in LA for the latest phase of the Range Rover Evoque ‘Pulse of the City’ campaign I have been working on at The Brooklyn Brothers this year. The Coupe was launched in Paris, and the 5-door is launched this Wednesday – wouldn’t mind one myself if I’m honest – very cool car. Check out our Hello Evoque website to find out more about the project.

 

 

Very lucky to be working on this brand and this campaign, and indeed to be staying at a cool hotel with a very tasty little rooftop pool with stunning views over the shimmering diaspora that is Los Angeles. Looks incredible as the sun rises. But I digress.

We’ve got some cool geo-art type chicanery with OK Go coming up this week, and have been having fun with the campaign in great cities like Sydney, Sao Paulo and Paris to date. Check out the OK Go invite video below, plus some of the shots/videos from our activities and collaborations with cool artists, photographers, and designers so far. I’ve also added a few videos from our City Shapers, telling us about what they love about their cites and what inspires them.

There’ll be loads more over the coming months, so check out the website, stay tuned to the blog to see what we get up to, and download the app to get involved yourself.

 

Invitation to play with OK Go and get involved in our geo-art project

 

Fun & games in Sydney

 

Making a splash in Sao Paulo

 

 

Partying it up in Paris

 

Turning the streets of Paris into art galleries

 

 

Some amazing UV shenanigans with Timothy Saccenti and the GPS-wrapped Spy Cars

 

A smattering of our City Shaper videos

 

The Dogs of War

Posted in #worldview, Culture, Digital, Economics, Technology, The Truth Is Out There on 18/04/2010 by nicka77

This is a great visualisation by John Snow at Gizmodo of the huge battle going on for our digital souls…. Google, Apple & Microsoft are fighting the first true war of the 21st Century (if we ignore those pesky terrorists) in their attempts to create lifestyle cocoons around each and every one of us, developing a multi-verse of platforms which will ensure that, once we are snared, it will be almost impossible to disentangle ourselves. The implications for personal data and privacy are, as we all know, enormous….

Digital Strangelove

Posted in Advertising, Brand, Culture, Digital, Marketing on 28/10/2009 by nicka77

Great presentation attached below – from a chap called David Gillespie – entitled Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet).

Some lovely, insightful thinking on Intention Planning, the nature of societal change, and the shift within advertising and marketing from a controlled silo-specific ‘all-for-one’ mentality, to a truly open-source ‘one-for-all’ philosophy that is based on the core principles of “data + meaning”.

Latest social networking stats

Posted in Culture, Digital, Social Media on 27/10/2009 by nicka77

Quick snapshot of current trends based on daily reach percentage – twitter is about to overtake myspace for the first time, while Facebook has passed YouTube and continues its inexorable march towards world domination…..

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Knowledge in the digital age

Posted in Culture, Digital, Innovation, Technology on 27/10/2009 by nicka77

We all know, as Thomas Friedman so rightly put it, that the world is getting flatter. As technology develops, and knowledge/skills become readily available from Bangalore to Burnley to Baha, the traditional models of corporate control and nepotistic elitism are becoming utterly obsolete.

Now there is a new and, frankly, fantastic service that utilises the flattening power of the internet to give people an even greater opportunity to learn, develop and improve than ever before. The might of iTunes & YouTube have created, in tendem with some of the best Universities around the world, a couple of platforms through which anyone and everyone can access the thoughts of the greatest minds on the planet.

Apple have brought us iTunes U, and Google have created YouTube EDU.

These two sites have reams and reams of lectures that are available free, as podcasts or streamed videos, on any subject from nano-technology to string theory to Darwinism to China’s role in a globalised economy. There are thousands upon thousands of talks and debates from Universities such as Harvard, MIT, Oxford, Cambridge, LSE and many, many more.

The availability of this level of specialised knowledge, which has up to now only been available to the privileged elite, is a new dawn in the life of the internet from a ‘knowledge flattening’ perspective. Of course it is not a tangible revolution in how the internet is used (as consumer-generated content was, and location-based GPS-enabled intelligent content will be), but it is a demonstration of how the bigger internet brands are utilising their platforms for the greater good.

Check them out – absolutely brilliant.

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Good Morning

Posted in Digital, Social Media, Technology on 20/10/2009 by nicka77

This is a very cool data visualisation of twitter – a romp around the globe showing everyone who included the words “Good Morning” in their tweet, with the blocks colour coded depending on the time of day those tweets were sent.

Check out more on blprnt.blg – http://ow.ly/vk9S

[Vimeo 6239027]