Archive for the Innovation Category

Range Rover Evoque – The Pulse of the City

Posted in Brand, Culture, Digital, Innovation, Inspirational People, Marketing, Social Media, Technology, Travel on 15/11/2010 by nicka77

Currently in LA for the latest phase of the Range Rover Evoque ‘Pulse of the City’ campaign I have been working on at The Brooklyn Brothers this year. The Coupe was launched in Paris, and the 5-door is launched this Wednesday – wouldn’t mind one myself if I’m honest – very cool car. Check out our Hello Evoque website to find out more about the project.

 

 

Very lucky to be working on this brand and this campaign, and indeed to be staying at a cool hotel with a very tasty little rooftop pool with stunning views over the shimmering diaspora that is Los Angeles. Looks incredible as the sun rises. But I digress.

We’ve got some cool geo-art type chicanery with OK Go coming up this week, and have been having fun with the campaign in great cities like Sydney, Sao Paulo and Paris to date. Check out the OK Go invite video below, plus some of the shots/videos from our activities and collaborations with cool artists, photographers, and designers so far. I’ve also added a few videos from our City Shapers, telling us about what they love about their cites and what inspires them.

There’ll be loads more over the coming months, so check out the website, stay tuned to the blog to see what we get up to, and download the app to get involved yourself.

 

Invitation to play with OK Go and get involved in our geo-art project

 

Fun & games in Sydney

 

Making a splash in Sao Paulo

 

 

Partying it up in Paris

 

Turning the streets of Paris into art galleries

 

 

Some amazing UV shenanigans with Timothy Saccenti and the GPS-wrapped Spy Cars

 

A smattering of our City Shaper videos

 

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Marble Arch on fire

Posted in #worldview, Advertising, Innovation, Marketing on 10/02/2010 by nicka77

Working at The Brooklyn Brothers now, and having a ball. Last night some of the crew set fire to Marble Arch.

Knowledge in the digital age

Posted in Culture, Digital, Innovation, Technology on 27/10/2009 by nicka77

We all know, as Thomas Friedman so rightly put it, that the world is getting flatter. As technology develops, and knowledge/skills become readily available from Bangalore to Burnley to Baha, the traditional models of corporate control and nepotistic elitism are becoming utterly obsolete.

Now there is a new and, frankly, fantastic service that utilises the flattening power of the internet to give people an even greater opportunity to learn, develop and improve than ever before. The might of iTunes & YouTube have created, in tendem with some of the best Universities around the world, a couple of platforms through which anyone and everyone can access the thoughts of the greatest minds on the planet.

Apple have brought us iTunes U, and Google have created YouTube EDU.

These two sites have reams and reams of lectures that are available free, as podcasts or streamed videos, on any subject from nano-technology to string theory to Darwinism to China’s role in a globalised economy. There are thousands upon thousands of talks and debates from Universities such as Harvard, MIT, Oxford, Cambridge, LSE and many, many more.

The availability of this level of specialised knowledge, which has up to now only been available to the privileged elite, is a new dawn in the life of the internet from a ‘knowledge flattening’ perspective. Of course it is not a tangible revolution in how the internet is used (as consumer-generated content was, and location-based GPS-enabled intelligent content will be), but it is a demonstration of how the bigger internet brands are utilising their platforms for the greater good.

Check them out – absolutely brilliant.

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Multi-touch desktop interface… Con10uum

Posted in Digital, Innovation on 14/10/2009 by nicka77

Really great little bit of technology here from 10/gui, taking the single cursor mouse out of the mix and replacing our desktop experience with an intuitive, natural experience. Can’t wait for this kind of thing to become a reality… surely it can’t be more than a year in today’s environment?

AKQA – Fiat eco:Drive

Posted in Brand, Digital, Innovation, Marketing, Social Media, Technology on 26/06/2009 by nicka77

AKQA have just scooped one of the Cannes Cyber Grand Prix for 2009 with a wonderful idea for Fiat, entitled eco:Drive.

This idea demonstrates how new technologies can genuinely help each of us change our daily habits in small ways to aid the negative impact on climate change we all make.

By analysing your personal driving routine, and then plugging the data from a USB stick into the eco:Drive programme on your PC, you can get a realtime picture of the ways in which you can adapt your driving style to cut carbon emissions and save yourself some cash.

This idea illustrates perfectly that the best marketing concepts are about offering consumers tangible value through informational and engaging concepts, and then linking to a social community.

Brilliant.

Get your nacho hat here for $99.99

Posted in #worldview, Comic, Food, Innovation on 22/06/2009 by nicka77

Latest #worldview fashion accessory is the Nacho hat – great for parties, movies, or just chilling at home. Wonderful invention.

Even Homer has one – so it must be cool….

Prosthetic USB Finger

Posted in Culture, Digital, Innovation, Technology on 27/03/2009 by nicka77

Hilarious bit of innovation from a nutty Finnish chap  who lost his finger in an accident… one way not to lose those pesky USB sticks I guess… you never know, it might catch on.