Archive for the Social Media Category

Jaguar F-TYPE – the ‘Desire’ Project

Posted in #worldview, Advertising, Brand, Culture, Digital, Marketing, Social Media, Travel, Uncategorized on 06/03/2013 by nicka77

I’ve been fortunate enough to be working on a cool project over the last 9 months for Jaguar, to launch their new F-TYPE. The spiritual successor to the E-TYPE no less, the iconic car of the 60’s driven by luminaries such as Steve McQueen, George Best, Frank Sinatra and more.

With any luck, this car will become a new icon. One that puts Jaguar back on the map and recaptures some of the intangible spirit and kudos that made it so cool back in the 50’s and 60’s.

Here is a trailer for the forthcoming 13″ film which will launch in April 2013. Created by The Brooklyn Brothers in collaboration with Ridley Scott Associates, and starring Damian Lewis, Jordi Molla and Shannyn Sossamon. And the soundtrack is a song penned by Lana Del Rey specifically for the F-TYPE: ‘Burning Desire’.

I’ve also attached a few shots from the set. We went out to the Atacama Desert in Chile, one of the driest places on the planet where (in certain parts) it hasn’t rained for 115 years. An amazing experience. Managed to bookend it with an event in LA prior to the shoot, to announce the film to the worlds media, and then a few days in Buenos Aires after we’d wrapped (one of my all time favourite cities – a great place).

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Range Rover Evoque – The Pulse of the City

Posted in Brand, Culture, Digital, Innovation, Inspirational People, Marketing, Social Media, Technology, Travel on 15/11/2010 by nicka77

Currently in LA for the latest phase of the Range Rover Evoque ‘Pulse of the City’ campaign I have been working on at The Brooklyn Brothers this year. The Coupe was launched in Paris, and the 5-door is launched this Wednesday – wouldn’t mind one myself if I’m honest – very cool car. Check out our Hello Evoque website to find out more about the project.

 

 

Very lucky to be working on this brand and this campaign, and indeed to be staying at a cool hotel with a very tasty little rooftop pool with stunning views over the shimmering diaspora that is Los Angeles. Looks incredible as the sun rises. But I digress.

We’ve got some cool geo-art type chicanery with OK Go coming up this week, and have been having fun with the campaign in great cities like Sydney, Sao Paulo and Paris to date. Check out the OK Go invite video below, plus some of the shots/videos from our activities and collaborations with cool artists, photographers, and designers so far. I’ve also added a few videos from our City Shapers, telling us about what they love about their cites and what inspires them.

There’ll be loads more over the coming months, so check out the website, stay tuned to the blog to see what we get up to, and download the app to get involved yourself.

 

Invitation to play with OK Go and get involved in our geo-art project

 

Fun & games in Sydney

 

Making a splash in Sao Paulo

 

 

Partying it up in Paris

 

Turning the streets of Paris into art galleries

 

 

Some amazing UV shenanigans with Timothy Saccenti and the GPS-wrapped Spy Cars

 

A smattering of our City Shaper videos

 

Latest social networking stats

Posted in Culture, Digital, Social Media on 27/10/2009 by nicka77

Quick snapshot of current trends based on daily reach percentage – twitter is about to overtake myspace for the first time, while Facebook has passed YouTube and continues its inexorable march towards world domination…..

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Good Morning

Posted in Digital, Social Media, Technology on 20/10/2009 by nicka77

This is a very cool data visualisation of twitter – a romp around the globe showing everyone who included the words “Good Morning” in their tweet, with the blocks colour coded depending on the time of day those tweets were sent.

Check out more on blprnt.blg – http://ow.ly/vk9S

[Vimeo 6239027]

AKQA – Fiat eco:Drive

Posted in Brand, Digital, Innovation, Marketing, Social Media, Technology on 26/06/2009 by nicka77

AKQA have just scooped one of the Cannes Cyber Grand Prix for 2009 with a wonderful idea for Fiat, entitled eco:Drive.

This idea demonstrates how new technologies can genuinely help each of us change our daily habits in small ways to aid the negative impact on climate change we all make.

By analysing your personal driving routine, and then plugging the data from a USB stick into the eco:Drive programme on your PC, you can get a realtime picture of the ways in which you can adapt your driving style to cut carbon emissions and save yourself some cash.

This idea illustrates perfectly that the best marketing concepts are about offering consumers tangible value through informational and engaging concepts, and then linking to a social community.

Brilliant.

China – thoughts

Posted in #worldview, Culture, Economics, Social Media, Travel on 17/06/2009 by nicka77

As the Western world wallows in recession, there are many commentators who are looking to China (and India) to be the growth engines that will kick-start the global economy back into life. However, the assumptions that are made about China’s ability to drag the rest of the world back into growth are, in my opinion, hopelessly optimistic. 

The reality is that, even as China experiences continued growth during the recession, the nature of their export-led economy is causing severe mass unemployment within the manufacturing sector, and is actually perpetuating the widening wealth gap between rich and poor.

Many manufacturers in China have zero channel distribution mechanisms within their own country, and were totally reliant on exports, predominantly to the USA, so their businesses have simply crumbled, even though domestic demand is on the increase. This is leading to unemployment for millions of blue-collar and migrant workers (young and old), forcing them to return to rural areas from the major urban centres.

And we’re talking about big numbers here – estimates put the number of migrant workers in China at 200m people, so this is a significant shift of labour away from the indutrialised heartlands.

The point about the decimation of China’s export economy is that there is incredible pressure on the Government to provide jobs for the people, even though the country has moved towards a laissez-faire model. There is expectation on the part of the population that the Government will invest in infrastructure,  invest in urbanisation programmes, and invest in the service economy, in order to create jobs both for University graduates and migrant workers, and to counteract the invisible hand of the global downturn.

Importantly, the key here is that the focus for the Chinese Government is to provide jobs for Chinese workers, and to develop mechanisms to increase domestic demand for domestically produced goods and services. There is no focus within China on increasing imports, or on driving up foreign investment, as part of this plan, meaning that the short-term impact on the economies of the West will be negligible.

In the medium- and long-term, of course increased domestic demand in China will benefit the rest of the world, simply due to sheer weight of numbers (almost one-quarter of the world’s population is Chinese). But China is not going to be the country that holds out a helping hand to everyone else right now, at the hour of need. The internal pressures on the Government to create jobs, stimulate demand and provide a certain standard of welfare are simply too great.

And this pressure brings me to the heart of the matter regarding China. The country is experiencing some genuinely difficult teething troubles as it moves from being a Communist state-run country to a free market. This downturn has highlighted some of the tensions that still exist between these disparate ideologies, both in terms of economic structure and social harmony.

As I’ve detailed above, there is expectation on the Government to provide from an economic perspective, and the Government have responded to that call with increased investment in infrastructure and services. However, the tensions at a social level as China reforms from a state-run model are arguably more tense, particularly in the area of freedom of speech.

China has, over the last 12-24 months, seen an exponential explosion in the area of social media. Chinese people of all ages have adopted the internet as their own, a space through which they can share news, content and information, and connect with friends, without state supervision. This lightning-fast adoption of social platforms as a main pillar of information gathering and sharing is largely as a result of the history of information-repression that has existed in China for many, many decades.

And here, more than anywhere else, is where we see the tensions between the ideologies of Communism and Capitalism come into play. In the weeks surrounding the 20th anniversary of The Tiananmen Square massacre, on June 4th 2009, there are numerous examples of the Chinese Government undertaking a concerted effort to repress any information about the events of 20 years ago.

Blogging portals were down, including this one – WordPress – which now explains why I couldn’t access it while I was in China. Flickr was down. Hotmail was down. Facebook was down, and I had to trick the computer by putting .m. in front of the Facebook URL to get to the mobile site. Twitter users found a way to circulate information around the censorship blocks but soon found that they were down too. People received copies of The Economist and The Financial Times with the pages relating to Tiananmen ripped out. Foreign journalists at the actual event were kept out by police.

These examples demonstrate a disgraceful repression of information that have absolutely no place in the modern world, where social networking sites and the internet have changed the way in which we all consume news and process/share knowledge.

But more than that, they represent the extreme tensions that exist within the country. The Government wants to be a leader in the modern world, and China undoubtedly will be a super-power, but yet they continue to try and suppress information that is perceived to be anti-Chinese in some way, or that paints their country in a bad light. These are not the actions of an enlightened leadership.

It is these tensions between Communism and Capitalism, plus the inevitability of a reformulated world order with China (and the other BRIC countries) gaining in relative importance versus the waning super-powers of America and Europe, that makes the country such a fascinating, intriguing place to be at the moment.

We may not agree with some of the actions of the Chinese Government, in terms of protectionism or social repression, but it is a unique country that is evolving and adapting to the pressures of the modern era in a very different way to any other country.

China will be at the forefront of the next phase of globalisation throughout  the 21st Century, but the nature in which they will lead is still in the balance. The global economy may not get too much help over the next 2-3 years, but the choices that the Government makes in that period, in resolving the economic and social tensions inherent within China right now, will be critical to everyone for decades to come.

Tweetle-dum and Tweetle-di

Posted in Digital, Social Media on 24/04/2009 by nicka77

It’s been confirmed as the new vogue – the twitterati are here to stay!!

The microblogging masses are taking over the world and tweeting like canaries on heat… figures recently announced show that worldwide visitors to Twitter.com increased 95 percent in the month of March from 9.8 million to 19.1 million… impressive figures no doubt.

This is the start of their mainstream growth spurt a la Facebook, My Space et al… So you can bet your bottom dollar that an exorbitant $billion figure will come floating over from a Google, Yahoo or Microsoft in the near future…. all before any tangible revenue model has been established of course… that wouldn’t be nearly as much fun.