Archive for the Technology Category

Range Rover Evoque – The Pulse of the City

Posted in Brand, Culture, Digital, Innovation, Inspirational People, Marketing, Social Media, Technology, Travel on 15/11/2010 by nicka77

Currently in LA for the latest phase of the Range Rover Evoque ‘Pulse of the City’ campaign I have been working on at The Brooklyn Brothers this year. The Coupe was launched in Paris, and the 5-door is launched this Wednesday – wouldn’t mind one myself if I’m honest – very cool car. Check out our Hello Evoque website to find out more about the project.

 

 

Very lucky to be working on this brand and this campaign, and indeed to be staying at a cool hotel with a very tasty little rooftop pool with stunning views over the shimmering diaspora that is Los Angeles. Looks incredible as the sun rises. But I digress.

We’ve got some cool geo-art type chicanery with OK Go coming up this week, and have been having fun with the campaign in great cities like Sydney, Sao Paulo and Paris to date. Check out the OK Go invite video below, plus some of the shots/videos from our activities and collaborations with cool artists, photographers, and designers so far. I’ve also added a few videos from our City Shapers, telling us about what they love about their cites and what inspires them.

There’ll be loads more over the coming months, so check out the website, stay tuned to the blog to see what we get up to, and download the app to get involved yourself.

 

Invitation to play with OK Go and get involved in our geo-art project

 

Fun & games in Sydney

 

Making a splash in Sao Paulo

 

 

Partying it up in Paris

 

Turning the streets of Paris into art galleries

 

 

Some amazing UV shenanigans with Timothy Saccenti and the GPS-wrapped Spy Cars

 

A smattering of our City Shaper videos

 

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The Dogs of War

Posted in #worldview, Culture, Digital, Economics, Technology, The Truth Is Out There on 18/04/2010 by nicka77

This is a great visualisation by John Snow at Gizmodo of the huge battle going on for our digital souls…. Google, Apple & Microsoft are fighting the first true war of the 21st Century (if we ignore those pesky terrorists) in their attempts to create lifestyle cocoons around each and every one of us, developing a multi-verse of platforms which will ensure that, once we are snared, it will be almost impossible to disentangle ourselves. The implications for personal data and privacy are, as we all know, enormous….

Knowledge in the digital age

Posted in Culture, Digital, Innovation, Technology on 27/10/2009 by nicka77

We all know, as Thomas Friedman so rightly put it, that the world is getting flatter. As technology develops, and knowledge/skills become readily available from Bangalore to Burnley to Baha, the traditional models of corporate control and nepotistic elitism are becoming utterly obsolete.

Now there is a new and, frankly, fantastic service that utilises the flattening power of the internet to give people an even greater opportunity to learn, develop and improve than ever before. The might of iTunes & YouTube have created, in tendem with some of the best Universities around the world, a couple of platforms through which anyone and everyone can access the thoughts of the greatest minds on the planet.

Apple have brought us iTunes U, and Google have created YouTube EDU.

These two sites have reams and reams of lectures that are available free, as podcasts or streamed videos, on any subject from nano-technology to string theory to Darwinism to China’s role in a globalised economy. There are thousands upon thousands of talks and debates from Universities such as Harvard, MIT, Oxford, Cambridge, LSE and many, many more.

The availability of this level of specialised knowledge, which has up to now only been available to the privileged elite, is a new dawn in the life of the internet from a ‘knowledge flattening’ perspective. Of course it is not a tangible revolution in how the internet is used (as consumer-generated content was, and location-based GPS-enabled intelligent content will be), but it is a demonstration of how the bigger internet brands are utilising their platforms for the greater good.

Check them out – absolutely brilliant.

itunesu_300x300

youtube_edu_lg

Good Morning

Posted in Digital, Social Media, Technology on 20/10/2009 by nicka77

This is a very cool data visualisation of twitter – a romp around the globe showing everyone who included the words “Good Morning” in their tweet, with the blocks colour coded depending on the time of day those tweets were sent.

Check out more on blprnt.blg – http://ow.ly/vk9S

[Vimeo 6239027]

AKQA – Fiat eco:Drive

Posted in Brand, Digital, Innovation, Marketing, Social Media, Technology on 26/06/2009 by nicka77

AKQA have just scooped one of the Cannes Cyber Grand Prix for 2009 with a wonderful idea for Fiat, entitled eco:Drive.

This idea demonstrates how new technologies can genuinely help each of us change our daily habits in small ways to aid the negative impact on climate change we all make.

By analysing your personal driving routine, and then plugging the data from a USB stick into the eco:Drive programme on your PC, you can get a realtime picture of the ways in which you can adapt your driving style to cut carbon emissions and save yourself some cash.

This idea illustrates perfectly that the best marketing concepts are about offering consumers tangible value through informational and engaging concepts, and then linking to a social community.

Brilliant.

#worldview_prologue

Posted in #worldview, Advertising, Brand, Culture, Digital, Economics, Inspirational People, Marketing, Social Media, Technology, Travel on 22/04/2009 by nicka77

It is now less than 24 hours before I get on a flight to Mumbai, and begin what promises to be the adventure of a lifetime.

After some last minute technical emergencies with the mac, I think I’m finally ready to leave sunny London to embark on an adventure that will take in India, Hong Kong, Shanghai, Tokyo, Singapore, Thailand, Australia, New Zealand, Argentina, Chile, Peru and Brazil. 

The trip could take anywhere between 3 and 12 months, depending on a variety of factors – but the main aim from my perspective is to get out there, have fun, immerse myself in alien cultures, and have a phenomenal life-changing experience.

But it’s not all about play (although there’ll be plenty) – there is a business angle to this trip as well.

I’ll be meeting a wide variety of people from the world of advertising and marketing, asking for their opinions and perspectives on some of the big questions facing the industry today. It seems like an apt time to be undertaking this type of project, with the twin towers of technological innovation and global recession combining to create an era of unprecedented change.

The blog you are reading now will predominantly be for my personal experiences of the trip, and there will be plenty of photos, videos and anecdotes from my journey. I’ll also be on twitter (@nicka77 or search #worldview), and will be geo-tagging photos and videos on my flickrstream as I go.

The opinion pieces on how the industry is changing will be featured on campaignlive.com, and the idea for the #worldview project is to explore the global themes i am focusing on through a plethora of local and regional lenses.

Although Mumbai is the first stop on the world tour, in reality the #worldview project started a couple of weeks ago when I went to New York.

I was able to discuss how advertising and marketing is changing both globally and within America with Bob Greenberg & Chris Colborn at R/GA, Bob Jeffrey at JWT, and Mark Wnek at Lowe. The guys gave me some fantastic insights, and I’ll be talking about the conversations we had over the coming weeks and months, comparing and contrasting their perspectives on the industry with opinions from the countries I’ll be visiting.

Over the last two weeks, I’ve also spoken to a number of people in London to get some great (and varied) perspectives on the shape of the industry, both in the UK and worldwide. Again, i’ll be referencing those discussions in forthcoming posts.

I want to take this opportunity to say a huge thanks to everyone who has found the time to talk to me so far, and who has helped to kick start the project in its embryonic stage. 

Now the project is about to begin for real.

I hope you enjoy the journey as much as I do.

N

Steel Cage Debate on the future of advertising

Posted in Advertising, Brand, Digital, Marketing, Social Media, Technology on 29/03/2009 by nicka77

The post from Eric Clemons on techcrunch.com (as reported below) has caused such uproar that an online bout of UFC-style thrust and counter-thrust has been ordered to settle the debate.

Ring side seats here:

http://idek.net/5xs

 

In the red corner, Eric Clemons sticks to his guns about the death of the advertising model, with the internet being the key factor in its demise.

In the blue corner, Danny Sullivan, a respected influencer in the blogosphere, and editor-in-chief of SearchEngineLand, constructs a passionate and animated response