Archive for the #worldview Category

Jaguar F-TYPE – the ‘Desire’ Project

Posted in #worldview, Advertising, Brand, Culture, Digital, Marketing, Social Media, Travel, Uncategorized on 06/03/2013 by nicka77

I’ve been fortunate enough to be working on a cool project over the last 9 months for Jaguar, to launch their new F-TYPE. The spiritual successor to the E-TYPE no less, the iconic car of the 60’s driven by luminaries such as Steve McQueen, George Best, Frank Sinatra and more.

With any luck, this car will become a new icon. One that puts Jaguar back on the map and recaptures some of the intangible spirit and kudos that made it so cool back in the 50’s and 60’s.

Here is a trailer for the forthcoming 13″ film which will launch in April 2013. Created by The Brooklyn Brothers in collaboration with Ridley Scott Associates, and starring Damian Lewis, Jordi Molla and Shannyn Sossamon. And the soundtrack is a song penned by Lana Del Rey specifically for the F-TYPE: ‘Burning Desire’.

I’ve also attached a few shots from the set. We went out to the Atacama Desert in Chile, one of the driest places on the planet where (in certain parts) it hasn’t rained for 115 years. An amazing experience. Managed to bookend it with an event in LA prior to the shoot, to announce the film to the worlds media, and then a few days in Buenos Aires after we’d wrapped (one of my all time favourite cities – a great place).

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David Morales WMC 2011 Miami @ The Shelbourne

Posted in #worldview, Culture, Music, Travel on 02/04/2011 by nicka77

Amazing DJ Mag pool party at The Shelbourne at the WMC 2011 in Miami. David Morales and Frankie Knuckles absolutely rocked it. Check the video. Track is by Simian Mobile Disco.

St Patrick’s Day 2011 – New York 250th Parade

Posted in #worldview, Culture, Travel on 26/03/2011 by nicka77

Lucky enough to be in New York on 17th March this year. A beautiful, sunny day for the madness of St Patrick’s Day in the big apple. They certainly know how to go for it. Brilliant.

Sasha at WMC 2011 in Miami

Posted in #worldview, Culture, Inspirational People, Music on 08/03/2011 by nicka77

The legend that is Sasha rocked the opening of WMC 2011 on Sunday 6th March at Set nightclub, laying down a succession of twisted, high-octane beats for an intimate crowd to enjoy late into the Miami night. WMC 2011 kicks off for real today, Tuesday 8th, but Sasha got the unofficial party started with his unique brand of intelligent, deep, trance-oriented house. A brilliant set. A brilliant start to the week. Check out my video of the night here.

The one downside was the old ‘velvet rope scrum’ that is unique to Miami. What on earth is wrong with a queue? I know I sound like an old fogey, but queuing has stood the test of time, and even the Italians can do it now. Struggling to get the attentions of a power-crazed doorman who thrives on favours, handouts and nepotism is ridiculous. Even with tickets we had to battle our way through the silicone breasts and perfectly chiseled cheekbones to get in. Absurd. And unfortunately the door policy of “who do you know?” meant that the crowd, broadly, had no idea of the genius on the decks. But saying all that, Set is a cool nightclub, intimate and classy, and a good portion of the crowd were totally into the music and appreciated seeing Sasha close up and personal.

Can’t wait for the rest of WMC 2011 to kick off.

#worldview_tokyo

Posted in #worldview, Culture, Travel on 23/09/2010 by nicka77

The #worldview Tokyo video has finally been done, only a year after I actually visited the city. Phenomenal place – can’t wait to go back one day. Enjoy.

Barack Obama – forging a legacy in stone

Posted in #worldview, Culture, Economics, Inspirational People, The Truth Is Out There on 19/04/2010 by nicka77

Not content with having forced through health reforms against extreme and vitriolic political obstinacy, Barack Obama is turning his attentions to the much-needed reform of the banking sector.

It is a much repeated phrase in America, that “Main Street must never again be so reliant on Wall Street”, and it is the hypocrisy and self-indulgent ideology of bankers that will now come under genuine, tangible scrutiny for the very first time since the global economy crashed almost 2 years ago, as a result of the fraud charges brought by the US Securities and Exchange Commission (SEC) against Goldman Sachs.

In a few days time, Barack Obama will debate his banking reforms with The Senate in another round of hand-wringing, shaking of heads and venomous attacks on this “Communist” by Republicans and, even, some Democrats. It is no surprise that the timing of the charge of fraud being brought by the US SEC against Goldman Sachs is so aptly timed, and it is for this reason that I state that this will be the first tangible scrutinisation of the industry since the crash.

Up until now, Governments the world over have quite rightly focused their minds on saving the banking sector, utilising public sector funds in which to do so, thereby ensuring ordinary tax payers are not left totally bereft due to the actions of a small number of self-centred imbeciles. Only now, given that the global economy has stabilised, and investigators have had time to build water-tight cases, is the time right to bring lawsuits against those who brought the crash to bear.

In my opinion, it would be the wrong thing to do if banks and bankers had demonstrated some sort of remorse or indeed willingness to change their worst practices. However, the fact that Goldman Sachs have a huge $20bn war chest to dish out in bonuses this year speaks absolute volumes. They haven’t changed. They will never change. Unless they are forced to change through structural, regulatory and litigious force.

And that’s why this legal action brought against Goldman Sachs, and all the subsequent legal actions that will be brought against a variety of the worst offenders, is a hugely unfortunate necessity if the global banking system is ever to be rebalanced in favour of the ordinary man on the street. It is hugely unfortunate that this is necessary, because I believe that this legal action will be the spark that ignites a double-dip recession.

With the threat of legal action against fraudulent collusive practices between and within the murky worlds of hedge funds, investment banks and market analysts, the banks will once again close up shop, strangling the liquidity necessary to stimulate and fuel business in every corner of the globe. This will lead to another bout of job cuts, misery, and bankruptcies, as well as create a catalyst for further lurches towards extremist and non-mainstream political parties.

However, it is a legal action that, despite the short- to medium-term pain, is absolutely necessary in the longer-term. Just as America will have to go through huge amounts of pain to restructure it’s health system, the World will have to suffer yet more pain while the global banking system finally gets the attention it has deserved ever since bringing the economy close to total collapse.

Barack Obama is making very tough choices, and shying away from not one single battle.

He is the President that America needs, and he is the American President that the World needs.

All power to him. I believe his legacy will be unparalleled.

The Dogs of War

Posted in #worldview, Culture, Digital, Economics, Technology, The Truth Is Out There on 18/04/2010 by nicka77

This is a great visualisation by John Snow at Gizmodo of the huge battle going on for our digital souls…. Google, Apple & Microsoft are fighting the first true war of the 21st Century (if we ignore those pesky terrorists) in their attempts to create lifestyle cocoons around each and every one of us, developing a multi-verse of platforms which will ensure that, once we are snared, it will be almost impossible to disentangle ourselves. The implications for personal data and privacy are, as we all know, enormous….